45 Years of Cinelease
Cinelease has served the Film and Television Industry since 1977. The company was established 45 years ago as a mom-and-pop operation that quickly expanded into an international company with multiple locations and is now owned by a Fortune 1000 company, Herc Rentals.
Cinelease provides the highest level of service, best quality of lighting and grip packages, and relentless support to their customers. Their rich history is due in part to an incredible team and leadership including Joe Ball, who has been instrumental in the Cinelease legacy.
History of Cinelease
1977 – Establishment
1985 – Herc Entertainment Services
Herc Entertainment Services made a critical change to their inventory for the film, Back to the Future. This was the first time a film was supplied with heavy equipment painted a non reflective matte black. Historically a gaffer was hired to tape up the bright orange equipment so light wouldn’t be reflected on set.
1990 – Chris Rogers was hired
His relationships and foresight have helped position Cinelease as the gold standard for lighting and grip.
1991 – First TV Show: 90210
1994 – Owner’s Handoff
1997 – Hollywood Star Program for Legacy Staff
2006 – A Jump in Scale
2009 – LA Headquarters Established
2012 – Cinelease Partners with Herc Entertainment Services
2016 – Herc Rentals Becomes an Independent Company
2019 – Cinelease Purchased by Herc Rentals
2020 – Launched Cinelease Studios
2021 – HES Acquires Dwight Crane & LRX
The acquisition further expanded the inventory of specialty lighting and grip equipment the Herc Entertainment family can offer clients in the United States and Canada, along with safety equipment and specialty assets specifically designed for the film and entertainment industry.
2022 – 45 Years of Cinelease
Amidst Cinelease’s growth throughout the years, one thing has remained the same -a culture of a family-oriented business with a strong sense of community. The Cinelease team is more than just co-workers, it’s a family that loves to serve the filmmaking and entertainment industry.
From our inception, we’ve prided ourselves on the knowledge, commitment, and service of all our team members. The average Cinelease employee has a decade of experience with the company so you’re sure to be dealing with not only highly trained professionals, but experts in their fields.
We continue to show up for our community through our ongoing presence in industry events including film festivals, live events, Professional Associations, and awarding production grants to up and coming filmmakers around the world.
45 Years of Cinelease
At Cinelease, we pride ourselves on being exemplary in providing the highest level of service, best quality of products, and exceptional support to our customers. Our number one priority is ensuring that each and every customer has the best possible experience with our expert team.
After more than 40 years of servicing thousands of feature films, television productions, commercials, music videos, and pilots, we’ve earned our place as the choice for the top independent studios across the country.
Cinelease possesses the largest lighting rental inventory in the U.S. Our expansive inventory houses all the manufactured brands in tandem with a large selection of specialty items. Our inventory reflects the preferred choice of the experienced working professional.
Each customer is guaranteed both the highest quantity and quality of equipment inventory in the market. With our top-of-the-line unlimited stock, our customers will be given the most for their budgets.
Throughout the past 40 years, we’ve expanded across the country so no matter where you’re filming, Cinelease is never far. On set or on location, we’re available to meet your needs.
Our Future is Bright
Cinelease has been able to grow from a small family owned business to being the industry leading provider of lighting and grip services. Together with Herc Entertainment Services, Cinelease continues to offer unmatched customer service to the film and entertainment industry across the US and Canada.